Developer Tools · API · Infrastructure · Open source
Keystone API
keystoneapi.dev ↗ · API gateway with actual examples
Rank #3 in Developer Tools · Views 880 · Clicks 410
Rank is bought. The score below is not — it is graded against the Developer Tools criteria, whoever is paying.
WHAT YOU CAN DO ON THIS PAGE
Included in a paid roastRead the whole roast
Score across seven weighted dimensions, the biggest problem, a rewritten headline and a prioritised fix list.
Vote on it
Say whether you’d actually try this product or whether it needs roasting. One vote per person, no account.
Fix it, then re-roast
Ship the changes, then start a fresh $9 roast. We capture the new page only after its payment is confirmed.
Take the top spot
Any rank on this board is for sale: pay $1 more than the bid sitting there. The $9 roast is charged once per site, so every later bid is bid-only.
Money moves your position on the leaderboard. It never moves a number in this report — the score comes from your homepage, not your receipt.
Demo report preview. A live submission replaces this with captured homepage evidence.
ROAST SCORE
66 / 100Seven dimensions, weighted by how much each one actually costs you conversions. Message clarity carries the most weight; accessibility the least. Under 50 means a visitor can’t tell what you sell.
| Dimension | Score | Weight |
|---|---|---|
| Message clarity | 57 | 25% |
| CTA strength | 77 | 15% |
| Trust | 47 | 15% |
| Visual hierarchy | 79 | 15% |
| Conversion friction | 65 | 15% |
| Mobile usability | 77 | 10% |
| Accessibility | 76 | 5% |
🔥 Biggest problem
Proof exists, but it is decorative: logos without names, quotes without jobs.
🧊 Surprisingly good
The hero spends more pixels on atmosphere than on the product.
Roast
- A developer will give you five seconds. You spent four of them on a metaphor.
- There is no code example above the fold. That is a personality test, and you failed it.
- Docs are a link. Time-to-first-success is a rumor.
Current headline
“A better way to ship, observe, and sleep.”
RoastBid rewrite
“Ship from a pull request.”
“Developers did not come here to be inspired. They came here to paste something.”
Copy Doctor · CTA, trust, framing
- CTA
- Copy the quickstart
- Subhead
- For DevOps leads who would rather read a 12-line example than a manifesto.
- Proof
- Docs first. Pricing second. Poetry never.
Visual critique
- Hero hierarchy buries the product under a slogan.
- Pricing is missing from the first screen.
- Mobile layout lets the CTA fall below the fold.
Messaging battlefield
Keystoneapi
Focus: Platform breadth
Traceyard
Focus: Time-to-debug
Buildgate
Focus: Simple setup
Opportunity: Position around time-to-first-success and a pasteable example, not platform poetry.
Action plan
Fix today
- Rewrite the hero so the customer and the outcome come first.
- Add a clear product screenshot or output example.
- Replace vague CTA copy with "Copy the quickstart".
Fix this week
- Add named customer evidence above the fold.
- Put pricing on the homepage.
- Fix the mobile hero so the CTA is visible without a scroll.
Later
- Add a comparison page against the two obvious alternatives.
- Publish two customer stories with numbers.
Ordered by Impact × Confidence ÷ Effort, so the top item is the one worth doing first.
Shipped the fixes?
When you ship the fixes, start another $9 roast. Payment is confirmed before we capture the revised homepage and create its new report.
Share cards
Every milestone — taking #1, getting dethroned, a score jump, surviving the round — auto-generates a card built to be posted. You don’t make these; they just appear.
I just became the Main Character.
#1 Developer Tools · RoastBid
Someone had $17 more confidence than me.
Dethroned on RoastBid
60 → 66
RoastBid made us fix our homepage.
Survived the Roast — Champion
Developer Tools
What each rank unlocks
Everyone gets a real report. Ranking higher buys depth and human attention, not a better score.
- Everyone: score + 3 strengths + 3 problems + headline rewrite + public page + share card
- Top 10: full report + permanent profile + backlink
- #2/#3: deep teardown + full copy rewrite + hero recommendation
- #1: Full roast — human review + recorded teardown + hero rewrite + redesign + Hall of Flame
Votes are independent, unbuyable and shown separately from rank — “I’d try this” means people want the product, not that someone paid more.
Rank history
Every bid, dethroning and overtime extension on this product, in public.
- No moves yet — your reign starts when you enter the arena.