Public roast reportA real screenshot of deploything.dev, scored out of 100 and pulled apart line by line. Public to read and share. Founders start with a one-time $9 roast payment.Get one for your homepage →

Developer Tools · API · Infrastructure

DeployThing

deploything.dev · Preview deploys from pull requests

Rank #1 in Developer Tools · Views 2210 · Clicks 870

Rank is bought. The score below is not — it is graded against the Developer Tools criteria, whoever is paying.

Illustrative screenshot of DeployThing

Demo report preview. A live submission replaces this with captured homepage evidence.

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ROAST SCORE

60 / 100

Seven dimensions, weighted by how much each one actually costs you conversions. Message clarity carries the most weight; accessibility the least. Under 50 means a visitor can’t tell what you sell.

DimensionScoreWeight
Message clarity4725%
CTA strength6015%
Trust4915%
Visual hierarchy8315%
Conversion friction7215%
Mobile usability5310%
Accessibility625%

🔥 Biggest problem

The headline "Infrastructure that just works, at any scale." describes the technology (or the vibe) before the customer outcome.

🧊 Surprisingly good

The hero spends more pixels on atmosphere than on the product.

Roast

  • A developer will give you five seconds. You spent four of them on a metaphor.
  • There is no code example above the fold. That is a personality test, and you failed it.
  • Docs are a link. Time-to-first-success is a rumor.

Current headline

Infrastructure that just works, at any scale.

RoastBid rewrite

First request in minutes.

Developers did not come here to be inspired. They came here to paste something.

Copy Doctor · CTA, trust, framing

CTA
Copy the quickstart
Subhead
For backend teams who would rather read a 12-line example than a manifesto.
Proof
Docs first. Pricing second. Poetry never.

Visual critique

  • Hero hierarchy buries the product under a slogan.
  • Pricing is a nav item, not a decision aid.
  • Mobile layout lets the CTA fall below the fold.

Messaging battlefield

Deploything

Focus: Platform breadth

Traceyard

Focus: Time-to-debug

Buildgate

Focus: Simple setup

Opportunity: Position around time-to-first-success and a pasteable example, not platform poetry.

Action plan

Fix today

  1. Rewrite the hero so the customer and the outcome come first.
  2. Add a clear product screenshot or output example.
  3. Replace vague CTA copy with "Copy the quickstart".

Fix this week

  1. Add named customer evidence above the fold.
  2. Clarify pricing in one screen.
  3. Fix the mobile hero so the CTA is visible without a scroll.

Later

  1. Add a comparison page against the two obvious alternatives.
  2. Publish two customer stories with numbers.

Ordered by Impact × Confidence ÷ Effort, so the top item is the one worth doing first.

Shipped the fixes?

When you ship the fixes, start another $9 roast. Payment is confirmed before we capture the revised homepage and create its new report.

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Every milestone — taking #1, getting dethroned, a score jump, surviving the round — auto-generates a card built to be posted. You don’t make these; they just appear.

I just became the Main Character.

#1 Developer Tools · RoastBid

Someone had $17 more confidence than me.

Dethroned on RoastBid

54 → 60

RoastBid made us fix our homepage.

Survived the Roast — Champion

Developer Tools

What each rank unlocks

Everyone gets a real report. Ranking higher buys depth and human attention, not a better score.

  • Everyone: score + 3 strengths + 3 problems + headline rewrite + public page + share card
  • Top 10: full report + permanent profile + backlink
  • #2/#3: deep teardown + full copy rewrite + hero recommendation
  • #1: Full roast — human review + recorded teardown + hero rewrite + redesign + Hall of Flame

Votes are independent, unbuyable and shown separately from rank — “I’d try this” means people want the product, not that someone paid more.

Rank history

Every bid, dethroning and overtime extension on this product, in public.

  • No moves yet — your reign starts when you enter the arena.